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Innovation
New Lusiaves television campaign marks 40 years and reflects a new phase for the Group.
Lusiaves is marking the Group's 40th anniversary with the "Bifranga. The chicken thigh football deserved" campaign, an irreverent communication that reflects the renewal of its founding brand. Through humor and the world of football, the campaign introduces Bifranga and reinforces the brand's closeness to consumers, without losing sight of its four-decade legacy.
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