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Innovation

BIFRANGA: The latest creation from the Lusiaves brand

Lusiaves presents Bifranga, the new boneless chicken thigh bifana, ready to surprise you.

Grupo Lusiaves

03.06.2024

1 min read

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Lusiaves, the leading chicken brand, announces something "cluckin'" good – Bifranga – a bifana made with boneless, seasoned chicken thigh that is sure to leave everyone speechless.

Ready to surprise and delight chicken lovers, Bifranga is a real treat set to win over fans of the classic pork bifana with this innovative (and cluckin' delicious) chicken alternative. It promises to get everyone sinking their teeth in, thanks to its cheeky name and the quality of the culinary experience, leaving anyone speechless or even chirping for more – since it is made with a premium cut of chicken, the most tender and universally loved part: the thigh.

"Bifranga promises to revolutionize the snack market in Portuguese restaurants. There are many bifanas out there, but Bifranga is uniquely Lusiaves, and it aims to boost our customers' business with a cluckin' innovative and tasty offering," says Bruna Henriques, Food Marketing Director at Grupo Lusiaves. "And soon, it will be out and about across the country to offer a complete, explosive, and surprising culinary experience."

Bifranga will be sold in various establishments across the country, which you can check here, including Chickinho restaurants – the first establishments to join the initiative and Lusiaves' new concept.

Known for its bold tagline, "Cluckin' Good," the brand prides itself on offering quality products that are accessible to everyone, with a mission to elevate consumer perception of its product: chicken.

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Tags:

Food innovation

Gastronomy

Grupo Lusiaves